INTRODUCTION TO SCAMPER

The SCAMPER technique is a structured, lateral-thinking methodology and ideation checklist designed to spark innovation and creative problem-solving. The name is an acronym representing seven distinct prompts:

• Substitute
• Combine
• Adapt
• Modify (or Magnify/Minify)
• Put to another use
• Eliminate
• Reverse (or Rearrange)

SCAMPER

Rather than relying on unstructured, open-ended brainstorming, SCAMPER acts as a practical "brainstorming toolbox" that challenges individuals and teams to ask targeted "what if?" questions. Its core premise is that breakthrough innovation often emerges from tweaking, modifying, or recombining existing products, services, or processes rather than inventing entirely new concepts from scratch.

It is widely utilized by professional innovators, designers, and strategic planners to generate actionable ideas and systematically dismantle the barriers of traditional thinking.